The search giant won't be happy with the return of Adblock Plus, but seeing as it already allows Chrome users to download the extension via the browser's Web Store, we imagine it will begrudgingly remain neutral. The launch comes just as European mobile carriers are said to be toying with the idea of blocking ads on customer phones to get a cut of Google's ad revenue. However, support for third-party extensions and Firefox's synchronization features are lost as a result. The app itself runs on a version of Mozilla's open-source Firefox Android browser, which offers stability and a sense of familiarity but can also block ads and speed up browsing. So by implementing the same technology into Adblock Browser for Android, it could silo the experience and immediately nullify the issue. Google originally removed Adblock Plus because it interfered with other apps. After briefly enjoying a period on the Play Store before it was pulled by the search giant in 2013, Adblock Plus today makes a return to Google's marketplace in the form of a browser. Perhaps the most notable is Adblock Plus, which has made a name for itself by delivering browser extensions so efficient that Google and Microsoft have paid to be whitelisted. But that doesn't mean that companies aren't doing all they can to strip the web of ads on your behalf. Whatever your views are on online advertising, it's here to stay.
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